Why personas are antiquated (and what you should use instead)
Personas are antiquated… this coming from someone who has relied on and written about them for years. For years at 3.7 Designs, we’ve created personas during the design discovery phase. I recently...
View Article10 Ways to Get More From Your Website in 2020
It’s a new year, a time of reflection and goal setting. Whether you subscribe to new years resolutions or not, 2020 should be the year you stop neglecting your website. Regardless of how performant...
View ArticleCall to Action Marketing Strategy
In the past I’ve written about the importance of having a separate call to action for each stage of the buyers journey. In this article I’m going to expand on that concept and outline how to identify...
View ArticleHow to hire a web design company
Hiring a web design company can feel daunting. For example, searching “Web Design Company” in Google returns over 7 billion results. While not all of those webpages are actual companies you could...
View ArticleReducing Bounce Rates Through Design
Your website won’t be successful if users leave the site shortly after they arrive. Bounce Rate is the measurement of what percentage of users leave your site without navigating to another page. It...
View ArticleWhat is website strategy and why do I need it?
According to Forrester Research, well-designed websites perform 400% better compared to the industry average. Where does the 4X difference in performance come from? Is it how aesthetically pleasing...
View ArticleWe talk web strategy on The Crux podcast
It’s not often you get invited on a podcast you actively listen to. This lead design strategist Ross Johnson was invited onto The Crux, a podcast focused on digital marketing covering topics such as...
View ArticleHow Growth-Driven Design Generates 16.9% More Leads Than Traditional Web Design
Taking a static approach to web design can spell disaster for modern brands. Like most other areas of digital operations, successful web design relies on being dynamic, adaptable, and continuously...
View ArticleWhat Makes 3.7 Designs Different? Our Step-by-Step Approach to Web Design
At 3.7 Designs, we’ve spent over 15 years building and refining our process to ensure we get our clients the best possible results. In this post, we’ll explain what makes 3.7 Designs different and...
View ArticleWeb Design Psychology – Get Into Your Buyer’s Brain and Drive Conversions
The following is a recording and transcript of a webinar recorded in March of 2022. Patrick Rauland: Hello, hello, hello, everyone. My name is Patrick Rauland, and I am the Brand Manager here at Paid...
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